The former Rooty Hil RSL complex in Western Sydney underwent a 150M redevelopment in 2018.
As part of the brief our challenge was to reposition the client under a new name - WEST HQ - as an exciting new sporting, performance, dining and entertainment precinct.
In a video (online) and audio (FM radio, digital streaming, podcast) content series I interviewed Western Sydney’s most famous exports and brightest up-and-comers. These characters and their stories underpinned a long-term multi-platform branding campaign, painting WEST HQ as “a bold new chapter in the story of Western Sydney”.